Sr. Demand Generation Manager

Role overview

We’re looking for a demand generation manager to help us build the foundation for how our marketing team drives the sales pipeline. As an early member of the marketing team, you’ll wear many demand generation hats from driving awareness, to launching ABM campaigns, to optimizing our lead funnel, to helping guide how we build our tech stack. Critical for the role will be planning, executing, and optimizing digital marketing campaigns that focus on measurable results and return on investment (ROI). You’ll work closely with sales and marketing teammates, and will report to the CMO. This role is an individual role with the potential to build out a team in 2026.

Responsibilities

Defining objectives
Setting goals and key performance indicators (KPIs)
Building strategy
Choosing channels and ensuring tracking and attribution are set up correctly
Campaign execution
Overseeing campaigns across various channels, including search engine marketing, email marketing, display, and retargeting
Campaign optimization
Tracking performance metrics and optimizing campaigns to maximize performance
Trend monitoring
Keeping up with industry best practices and monitoring emerging trends and technologies
Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI
Launch integrated campaigns leveraging content, email, web, ads, virtual events, vendors, and more
Develop ABM campaigns to reach strategic accounts
Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting
Optimize our online experience from paid ads, to the website, to lead capture

Core experience / qualifications

3+ years of experience with B2B demand generation
Experience in Cyber Security, plus for Application Security background
Track record of hitting aggressive pipeline targets and generating revenue
Deep understanding of ABM strategies and tactics
Expertise with a variety of marketing tools including: HubSpot, Metadata, Google Analytics, and Google Adwords
Experience running campaigns across multiple channels including SEM, display, email, social, and web
Analytical thinker. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.
Self-starter; you spot opportunities to make things better and take ownership over them
Track record of collaborating across teams. You can effectively partner with sales, operations, designers, and marketers

Desirable experience / skills

Experience at SaaS companies, with a focus on enterprise sales
Comfortable being an individual contributor for the 2025 year

About us

Waratek is the award-winning Software Defined security platform that enables security teams to automate the management of security behavior to reduce human error, remove false positives, and maintain lockstep with the rapid rate of code changes and deployments. Never before have security teams solved security at scale by protecting every application in their enterprise or patching vulnerabilities at scale with modern application development without a single code change, assistance from engineering, or fear of regressions in future releases.

We value candour, transparency and collaboration at all levels. Our culture is one of enablement which favours the team over the individual, with a strong sense of accountability and ownership, giving staff the space to explore and both invention and innovation to flourish. Our Glassdoor rating is 4.6 / 5.

Waratek is headquartered in the Silicon Docks area of Dublin, Ireland with US head operations in the Fulton Market District of Chicago IL.